Prepared for Eric Cipolla

Your Coaching Funnel Is Missing Three Revenue Channels

4 ad scripts, 8 emails, and a full Google Ads strategy. All built from your funnel data, your student results, and your market. Nobody else can use this.

14 Sources Researched
4 Ad Scripts
8 Emails Written
10 Keyword Clusters
3 Deliverables

Why We Reached Out to You

You went from $0 to $286,000 in 10 months selling luxury products through Google Shopping Ads. You have over 3,000 students. Your ebook converts. Your masterclass fills seats.

But your coaching funnel is running on one engine. Meta ads only. No Google tracking on your own pages. No email sequence turning ebook buyers into coaching clients. And your ad creative is running one angle on repeat.

You built a great product. The delivery system around it has gaps. We mapped them and built the fixes.

What is Inside

Your Growth Package

Three deliverables built from your funnel data, your market, and your specific gaps. Each one is implementation-ready.

Want to Walk Through This Together?

15 minutes. We will cover what matters most to you right now.

Let's Talk Or email directly: colin.d@crdmarketing.com

Deliverables

The Full Breakdown

Click each deliverable below to expand and see the full breakdown.

Click each card below to expand. Full content inside every section.

Bottleneck Analysis: 3 Gaps in Your Coaching Funnel

Strategy +

How Your Business Works Right Now

You sell a $14-$27 ebook ("AI Product Profits") through a ClickFunnels funnel. The ebook teaches high-ticket dropshipping using Shopify and Google Shopping Ads. Behind the ebook sits a coaching program at a higher price point. You drive traffic through Meta ads to either your main sales page or your free masterclass page.

Your funnel flow: Meta Ads to Sales Page (VSL) to $14-$27 Ebook Purchase to Private Community to Coaching Upsell. Or: Meta Ads to Masterclass Page to Webinar to Ebook/Coaching Pitch.

Gap 1: No Email Nurture After the Ebook Purchase

Right now, someone buys the ebook for $14 and gets dropped into a private Facebook group. That is the entire post-purchase experience. No welcome sequence. No value emails building trust. No automated pitch for the coaching program.

What this costs you: Every ebook buyer who does not immediately upsell into coaching is gone. They read the book (maybe), join the group (maybe), and drift. The backend coaching program is where the real money is. Without email, you need every buyer to self-select into coaching through the community alone.

The math: If 500 people buy the ebook per month at $27, that is $13,500 in frontend revenue. If the coaching program is $2,000 and 2% convert without email, that is 10 coaching clients ($20,000). With a proper email sequence, conversion to coaching can hit 5-8%. That is 25-40 coaching clients ($50,000-$80,000). The gap between 2% and 5% is $30,000/month in missed revenue.

The fix: An 8-email automated sequence that goes out after ebook purchase. 5 value emails building trust and referencing specific chapters. 3 coaching pitch emails with student results and objection handling. We built the entire sequence. It is in the Email Nurture card below.

Gap 2: Single-Channel Ad Dependency (Meta Only)

You have a Facebook Pixel on your site and run Meta ads to your funnel. That is your only paid traffic channel. No Google Ads conversion tracking. No TikTok pixel. No YouTube pre-roll. One channel.

What this costs you: If Meta restricts your ad account (which happens constantly in the coaching/education space), your lead flow drops to zero overnight. You have no backup. Your audience is also actively searching Google for "how to start ecommerce," "high ticket dropshipping course," and "luxury ecommerce coaching." Those are buyers looking for exactly what you sell, and you are not showing up.

The irony: you teach Google Shopping Ads as your core method. Your students use Google to sell products. But you do not use Google to sell your coaching. Your GTM container (GTM-NLXL8GPX) is already installed. Adding Google tracking takes 15 minutes through your existing container.

The fix: A full Google Ads strategy with 3 campaign types, 10 keyword clusters, budget framework, and ready-to-use ad copy. We built it. It is in the Google Ads Strategy card below.

Gap 3: Ad Creative Stagnation

Your current Meta ad messaging centers on one primary angle: "Google Loophole + AI + Luxury Products + $200-300/day." Your Instagram content, your sales page, your masterclass page, and your ads all lead with the same hook.

What this costs you: Ad fatigue. When the same audience sees the same angle repeatedly, click-through rates drop, CPAs rise, and the campaign dies. Your competitors (Hayden Bowles, Jordan Welch) rotate 10-20 different ad angles constantly. You are running the same play over and over while your audience tunes it out.

The fix: 4 new ad scripts targeting different awareness levels and pain points. "The China Problem" for people who failed at cheap dropshipping. "The Google Secret" for people who think they need content. "The Side Hustle Trap" for people stuck in a 9-to-5. "The AI Advantage" for people curious about AI. All written in your voice, ready to film with your phone. They are in the Ad Scripts card below.

4 Ad Scripts Ready to Film

Ad Creative +

Each script targets a different audience segment and pain point. 30-60 seconds each. Film them with your phone. No production crew needed.

Script 1: "The China Problem"

Target: People who tried cheap dropshipping and failed. Problem-aware, solution-unaware.

Hook (First 3 Seconds)

"I lost $4,000 selling cheap stuff from China before I figured out what actually works."

Body

"Here is what nobody tells you about dropshipping. The model is not broken. The products are.

When you sell a $15 phone case, you need 200 sales a month just to pay rent. One bad review kills your store. One supplier delay and you are done.

But when you sell a $3,000 sauna or a $2,500 cold plunge, you need two sales a month to make more than most 9-to-5 jobs.

The brands handle shipping. They handle returns. They handle customer service. You just connect buyers to products they are already searching for.

I went from $0 to $286,000 in 10 months doing exactly this. Not selling junk. Selling luxury products that wealthy people already want."

CTA

"I put everything into a free book. Link is in the bio. It takes 7 minutes to read and you can start this weekend."

Script 2: "The Google Secret"

Target: People who know about ecommerce but think they need social media content. Solution-aware, product-unaware.

Hook (First 3 Seconds)

"You do not need followers to make money online. You need Google."

Body

"Every day, thousands of people go to Google and type in 'buy infrared sauna' or 'best cold plunge for home.'

They are not browsing. They are not researching. They have their credit card out.

And most ecommerce coaches tell you to make TikToks and hope something goes viral. That is gambling.

What I do is put a simple store in front of people who are already searching. Google shows them my store. They buy. The brand ships it. I collect a $500-$1,000 profit per sale.

No content creation. No filming videos all day. No begging for followers. Just Google, a simple site, and products people already want."

CTA

"I made a step-by-step breakdown of exactly how this works. Free. Link in bio."

Script 3: "The Side Hustle Trap"

Target: People working full-time jobs who want extra income. Unaware to problem-aware.

Hook (First 3 Seconds)

"Every side hustle I tried made me a second employee at my own business."

Body

"I did Amazon FBA. Spent weekends packaging products. I did affiliate marketing. Wrote blog posts nobody read. I did regular dropshipping. Spent all night dealing with angry customers about shipping times.

Then someone showed me something different. Partner with brands that already have great products. Luxury items people search for by name. Let the brand handle everything after the sale.

All I do is 20 to 30 minutes a day. Check orders. Send purchase requests to brands. That is the whole job.

Last month, one sale made me $1,100 in profit. While I was sleeping. On a Tuesday.

This is not a side hustle. This is an asset that runs in the background."

CTA

"I wrote a 119-page book that walks you through every step. It costs less than lunch. Link in the bio."

Script 4: "The AI Advantage"

Target: People who have heard about AI but do not know how to use it for business. Trend-aware, opportunity-unaware.

Hook (First 3 Seconds)

"Everyone is talking about AI. Here is how I actually use it to find products that sell."

Body

"Most people use AI to write tweets or make images. I use it to find luxury products that wealthy buyers are already searching for.

Here is what that looks like. I give AI a prompt. It comes back with a list of high-ticket products in a specific niche. Saunas. Cold plunges. Massage chairs. Premium patio furniture.

Then I use AI to build a simple store around those products. Not a complicated Shopify theme. A clean site that takes 30 minutes to set up.

Then I flip a switch on Google and buyers start finding the store. Because these people are not scrolling social media. They are on Google typing 'buy barrel sauna' with a $5,000 budget.

I did $286,000 in my first 10 months. Most of that was 20 minutes of work per day."

CTA

"Everything is in the book. Every prompt. Every step. Link in the bio."

8-Email Nurture Sequence: Ebook Buyer to Coaching Client

Email +

5 value emails building trust after the ebook purchase. 3 coaching pitch emails converting warm buyers into coaching clients. All written in your voice. All referencing your ebook chapters and student results. Plug these into your email platform and they run on autopilot.

Part A: Welcome / Value Sequence (5 Emails)

Part B: Coaching Pitch Sequence (3 Emails)

Google Ads Strategy for Your Coaching Funnel

Paid Acquisition +

Why Google Ads for Your Coaching Business

You teach Google Shopping Ads. Your entire brand is built around the "Google Loophole." But your coaching funnel runs exclusively on Meta ads. Google Ads would give you access to buyers actively searching for what you sell. These are high-intent prospects typing "high ticket ecommerce course" into Google. They are not scrolling Instagram. They are ready to buy.

Adding Google as a second channel also eliminates the single-platform risk. If Meta restricts your ad account tomorrow, your business does not stop.

Recommended Campaign Structure

Campaign 1: Google Search (Bottom-of-Funnel) - Target people actively searching for ecommerce education. These searchers have high purchase intent and are comparing options.

Campaign 2: YouTube Pre-Roll (Mid-Funnel) - Target people watching ecommerce content on YouTube. Your competitors have massive YouTube channels. Their viewers are already primed for your message. Run 30-60 second pre-roll ads in front of competitor content.

Campaign 3: Performance Max (Full-Funnel) - Let Google's algorithm distribute ads across Search, YouTube, Display, and Discovery. Feed it the conversion data from Campaign 1 and let it find more buyers.

10 Target Keyword Clusters

Cluster 1: Direct Intent (Coaching)

high ticket ecommerce coaching ecommerce coaching program luxury ecommerce mentor shopify coaching for beginners

Cluster 2: Direct Intent (Course)

high ticket dropshipping course ecommerce course 2026 best dropshipping course for beginners learn luxury ecommerce

Cluster 3: Problem-Aware

how to start ecommerce business how to start dropshipping 2026 make money selling products online ecommerce business from home

Cluster 4: Solution-Aware

high ticket dropshipping explained luxury ecommerce model dropshipping without cheap products premium product dropshipping

Cluster 5: Competitor Terms

[competitor] alternative [competitor] review better than [competitor]

Cluster 6: AI + Ecommerce

ai ecommerce business use ai to find products to sell ai product research tool ai dropshipping method

Cluster 7: Income / Lifestyle

make $5000 per month online online business 30 minutes a day passive income ecommerce side business from laptop

Cluster 8: Niche-Specific Products

how to sell saunas online luxury product reselling high ticket items to dropship premium brands dropshipping

Cluster 9: Google Shopping Specific

google shopping ads for beginners google shopping dropshipping how to use google ads for ecommerce google ads ecommerce strategy

Cluster 10: YouTube Pre-Roll Targeting

  • Target audiences watching: Hayden Bowles, Jordan Welch, eCom Tom, Wholesale Ted
  • Target topics: dropshipping tutorial, ecommerce for beginners, Shopify setup
  • Target channels with 50K+ subscribers in the ecommerce education space

Budget Framework

PhaseDaily BudgetMonthlySplit
Testing (Month 1-2)$50-$75/day$1,500-$2,25060% Search, 25% YouTube, 15% PMax
Scaling (Month 3+)$100-$200/day$3,000-$6,000Shift to winners, cut non-performers

Expected ROI Model

MetricConservativeModerate
Monthly ad spend$2,000$4,000
Cost per ebook buyer$25$20
Ebook buyers/month80200
Coaching conversion rate3%5%
New coaching clients2-310
Coaching revenue (at $2K)$4,000-$6,000$20,000
ROAS2-3x5x

The ebook at $14-$27 is the loss leader. The real ROI comes from coaching conversions. Google's high-intent traffic converts to coaching at higher rates than social media traffic because the buyer is actively looking for a solution.

First Campaign: Google Search Ad Copy

Ad Variation 1

Headline 1: High Ticket eCom Coaching

Headline 2: $286K in 10 Months. Here's How.

Headline 3: No Inventory. No Content. Just Google.

Description 1: Learn the Premium Partner Store Method. Sell luxury products online using Google. No inventory, no tech skills, 30 min/day. Get the free book.

Description 2: Over 3,000 students. $27 starter guide + coaching available. 60-day money back guarantee.

Ad Variation 2

Headline 1: Sell Luxury Products Online

Headline 2: The Model Behind $2.3M in Sales

Headline 3: Free Book - Start This Weekend

Description 1: Partner with premium brands. Sell their products on a simple site. Google sends you wealthy buyers. No filming, no followers needed.

Description 2: 119-page blueprint for $27. 7-day fast start course included. Join 3,000+ students.

Ad Variation 3

Headline 1: Quit Cheap Dropshipping

Headline 2: $500-$1,000 Profit Per Sale

Headline 3: High Ticket eCom Made Simple

Description 1: Stop selling $15 gadgets from China. Partner with luxury brands and keep $500-$1,000 per sale. Google does the selling for you.

Description 2: Free AI prompts to find winning products. Step-by-step store setup guide. Start with $27.

Tracking Setup (15-Minute Implementation)

Your GTM container (GTM-NLXL8GPX) is already installed. Here is what needs to happen:

  • Add Google Analytics 4 (GA4) tag through GTM on all ClickFunnels pages
  • Add Google Ads conversion tracking tag firing on ebook purchase confirmation page
  • Enable enhanced conversions for better attribution
  • No code changes needed. Everything goes through your existing GTM container.

Everything Above Is Yours

Whether we work together or not. If you want us to implement the whole thing, let's talk.

Reply to Get Started Or email directly: colin.d@crdmarketing.com